Marketing Data Analytics

Customer Relationship Management systems (CRM) are core to any marketing efforts.
To have a high ROI, CRM Integration and data analysis provide a well-oiled enterprise level machine, as well as a market direction discovery process.
Data based, not gut felt, knowledge.

CRM Deployment

Most people think that a CRM setup and integration is a technical project, but this is far from the truth.
The technical side of the project is only one-third of it, the other two areas are policy and people.
We have experience on how to navigate this cube to success.

CRM Integration

Most people think that CRM data modeling mimics the world view of the Sales department.
The reality is that every department works for the customer and should be represented and integrated into the CRM solution. We have the experience needed for a comprehensive deployment.

Return On Investment (ROI)

A proper CRM installation should provide KPI (Key Performance Indicators), as well as take the customer relationship from reactive tracking to proactive service.
With enough data, it is possible to anticipate and fulfill customer needs. We have the experience to make CRM system much more than a phone book.